Published inDigitalEventCollective.·Apr 4, 2021How to kick-start your Event Strategy?Writing down the details of your strategy can be stressful and mindboggling. The best way to create a strategy is to go with the flow step by step. First and foremost, let’s prepare ourselves with the basics of our Event Strategy. Think of your Event Strategy as a business plan…1 min read1 min read
Apr 2, 2021Five Boards of Strategy- Your stepping stones for Experiential EventsOver the past 15 years as an event professional, I have lived, worked, and executed many aspects of how to market a brand leading to an event. I have worn different hats and found that everything filtered down to ‘Goals & Objectives’ that inevitably tied back to Strategy. With so…Experiential Marketing4 min readExperiential Marketing4 min read
Published inDigitalEventCollective.·Dec 18, 2020The Fallacy of Information-Sharing Vs. CommunicationsIn an office environment, I would walk into the office after a lunch break and poke my colleague about her third cup of coffee and the status of the attendee analytics report of our last event. …Team Collaboration4 min readTeam Collaboration4 min read
Published inDigitalEventCollective.·Dec 14, 2020Break Down Communication Silos with OKRsCommunication strategies have always been one of the core topics of institutional curriculum and corporate round tables. …Communication3 min readCommunication3 min read
